Key dates!

1946: Dr. Hotz creates miraculous beauty formulas and actually enjoys a privileged clientele in his Paris institute du Faubourg St Honoré
1966: Mr Mas bought the Sothys Institute and gives new impetus to the company.
1971: Sothys products are made Meyssac Corrèze.
1974: Sothys launches moisturizing formula with Collagen! This revolutionary formula attracted many clients and beauticians.
1981: Creation of a subsidiary in the United States.
1985: Sothys Paris Institute moved from 163 to 128 Faubourg Saint-Honoré, Paris.
1986: Creation of a subsidiary in Singapore.
1989: Creation of the new centre and Sothys Search Development.
2001: Sothys launches its prestige range: Secret de Sothys®. Excellence Program sensory body anti-aging face ...
2005: Les Jardins Sothys open their doors.
2008: Frederick and Christian Mas, son of Bernard Mas, take over the destiny of Sothys.
2011: The brand Sothys Paris celebrates 65 years of beauty!

News

15 . FEBRUARY . 2021

The color of the season on your lips!

The limited edition intense lipstick: a very summer shade!
Discover the Rouge à lèvres intense Sothys and its 244 Summer coral shade in a limited edition!

NEW: the Intense look eye pencil is entering the range!
A new black shade for a sublimated look!
A ‘vinyl’ effect liner pencil, which can be used to create many make-up looks. Its ultra-soft texture allows an easy and precise application. Waterproof in its use of pencil liner.

Rendezvous in your Sothys institute / spa to discover these new features!

15 . FEBRUARY . 2021

YOUR COMPLEXION PRESCRIPTION!

Discover our two new ranges of Foundation: Teint Jeunesse and Teint Détox Energie™ :

Teint jeunesse, youthful radiance
- Glowy satin finish
- Medium coverage medium to high
- Velvety complexion, smoothing effect
- 80% minimum of ingredients of natural origin
- Saffron extract Advanced Research Sothys
- CONTINUOUS HYDRATION 8H *
- A foundation praised by 100% of our testers!**

* Average result obtained using a corneometer on 12 people 8 hours after applying Teint jeunesse.
** Self-assessment by 22 people after using Teint jeunesse daily for 15 days.


Teint Detox Energie™, perfect finish
- Semi-matte finish
- High coverage
- Even complexion
- Long lasting 8h***
- 80% minimum of ingredients of natural origin
- Sothys advanced research patented elderberry extract FR 18 53898
- 8H CONTINUOUS HYDRATION ****

*** Self-assessment by 22 people after using Teint Detox Energie™ daily for 15 days.
**** Average result obtained using a corneometer on 12 people 8 hours after applying Teint Detox Energie™.


The beautician’s key role in the shade matching process.

SOTHYS, A PROFESSIONAL BRAND FOR OVER 70 YEARS
• Proximity
• Awareness
• Understanding of the skin & make-up needs

ADVICE FROM A PRODUCT EXPERT
• Colour customization with the Sothys complexion diagnostic tool to find your ideal shade
• Texture customization
• Application tips


A shade for everyone ...

THE COLOUR CHOICES ARE THE SAME FOR BOTH FOUNDATIONS
Choose the foundation based on the desired benefit and make-up result.

SHADES WHICH ENHANCE ALL SKIN TONES
From fair to dark skin, Sothys reveals every woman’s beauty.

Classification according to skin tone.
Cool, cold complexion
Your skin rarely tans /Burns easily
A cool complexion looks more pinky, reddish or even bluish.

Neutral, neutral complexion
Your skin tans/ burns quite easily
A neutral complexion is a combination of warm and cold and has no dominant undertones.

Warm, warm complexion
Your skin tans easily / rarely burns.
A warm complexion looks more golden, honey-coloured, coppery or yellow.

Rendezvous in your Sothys institute / spa to discover our new foundations!

15 . FEBRUARY . 2021

Responsible make-up.

Responsible make-up, respectful of the skin and the environment.

Safety of Sothys expertise
- New-generation foundations
- New formula for improved wear
- 100% controlled production "Made in Corrèze"

Always more sustainable development
- New packaging for Teint jeunesse made from 100% recyclable and 50% recycled plastic (tube sleeve)
- Boxes made 100% recyclable cardboard from sustainably managed forests.
- 100% of packaging Made in France

Natural actives: 80% minimum ingredients of natural origin