News
15 . FEBRUARY . 2021
The color of the season on your lips!
The limited edition intense lipstick: a very summer shade!
Discover the Rouge à lèvres intense Sothys and its 244 Summer coral shade in a limited edition!
NEW: the Intense look eye pencil is entering the range!
A new black shade for a sublimated look!
A ‘vinyl’ effect liner pencil, which can be used to create many make-up looks. Its ultra-soft texture allows an easy and precise application. Waterproof in its use of pencil liner.
Rendezvous in your Sothys institute / spa to discover these new features!
15 . FEBRUARY . 2021
YOUR COMPLEXION PRESCRIPTION!
Discover our two new ranges of Foundation: Teint Jeunesse and Teint Détox Energie™ :
Teint jeunesse, youthful radiance
- Glowy satin finish
- Medium coverage medium to high
- Velvety complexion, smoothing effect
- 80% minimum of ingredients of natural origin
- Saffron extract Advanced Research Sothys
- CONTINUOUS HYDRATION 8H *
- A foundation praised by 100% of our testers!**
* Average result obtained using a corneometer on 12 people 8 hours after applying Teint jeunesse.
** Self-assessment by 22 people after using Teint jeunesse daily for 15 days.
Teint Detox Energie™, perfect finish
- Semi-matte finish
- High coverage
- Even complexion
- Long lasting 8h***
- 80% minimum of ingredients of natural origin
- Sothys advanced research patented elderberry extract FR 18 53898
- 8H CONTINUOUS HYDRATION ****
*** Self-assessment by 22 people after using Teint Detox Energie™ daily for 15 days.
**** Average result obtained using a corneometer on 12 people 8 hours after applying Teint Detox Energie™.
The beautician’s key role in the shade matching process.
SOTHYS, A PROFESSIONAL BRAND FOR OVER 70 YEARS
• Proximity
• Awareness
• Understanding of the skin & make-up needs
ADVICE FROM A PRODUCT EXPERT
• Colour customization with the Sothys complexion diagnostic tool to find your ideal shade
• Texture customization
• Application tips
A shade for everyone ...
THE COLOUR CHOICES ARE THE SAME FOR BOTH FOUNDATIONS
Choose the foundation based on the desired benefit and make-up result.
SHADES WHICH ENHANCE ALL SKIN TONES
From fair to dark skin, Sothys reveals every woman’s beauty.
Classification according to skin tone.
Cool, cold complexion
Your skin rarely tans /Burns easily
A cool complexion looks more pinky, reddish or even bluish.
Neutral, neutral complexion
Your skin tans/ burns quite easily
A neutral complexion is a combination of warm and cold and has no dominant undertones.
Warm, warm complexion
Your skin tans easily / rarely burns.
A warm complexion looks more golden, honey-coloured, coppery or yellow.
Rendezvous in your Sothys institute / spa to discover our new foundations!
15 . FEBRUARY . 2021
Responsible make-up.
Responsible make-up, respectful of the skin and the environment.
Safety of Sothys expertise
- New-generation foundations
- New formula for improved wear
- 100% controlled production "Made in Corrèze"
Always more sustainable development
- New packaging for Teint jeunesse made from 100% recyclable and 50% recycled plastic (tube sleeve)
- Boxes made 100% recyclable cardboard from sustainably managed forests.
- 100% of packaging Made in France
Natural actives: 80% minimum ingredients of natural origin